Blog

As with any item in the food industry, developing an effective and eye-catching packaging design is essential to your product's success. The packaging design is your opportunity to draw your customers in and help them gain familiarity and loyalty to your brand. There are many different design elements to consider when designing packaging for sweet treats, but, ultimately, creativity and learning about your target audience are the keys to success.

Customers won't notice your brand or product without knowing it exists, so having a strong logo and other design elements included in your packaging is vital to your overall success. Once a brand has a substantial following and market traction, it acquires brand recognition. Brand recognition occurs when customers recognize your company's name through only visual signifiers such as the logo, slogan, or brand colors.

If you visit a retail store, you’ll notice more and more sports nutrition companies are utilizing pouches for their packaging rather than your standard plastic bottle that was once popular. Here at The Packaging Lab, we offer two customizable types of pouches, stand-up, and lay-flat. When consumers purchase a nutritional supplement, they expect their product to be fresh upon purchase and stay fresh for its projected life. Pouches provide endless benefits for not only the consumer but also for manufacturers and retailers.

More and more companies in the consumer market today are turning to flexible packaging, meaning their products are packaged in non-rigid materials, thus allowing for more economical and customizable options. This packaging style uses a variety of flexible materials such as paper, plastic, and foil to create packaging that ranges in presentation from stand-up and lay-flat pouches to resealable features to promote reusability.