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We all have to start somewhere, right? That goes for many things in life, whether it be a career path, product packaging, or simply waking up in the morning. Product packaging has continued to transform over the years, and some designs have more of a history than we may realize like the soda can. However, manufacturers must choose a packaging design that is both aesthetically pleasing and functional. But is one really more important than the other? The consumer market is drawn to a convenient design that catches their attention. Explore the transformation of the soda can and get creative with your product packaging design today.

Many industries that cater to the consumer market have found benefit in transitioning to flexible packaging. Regardless of the market your product falls in, material consistency and design versatility alone will likely increase product sales.

Manufacturers across the country can find benefit in transitioning the packaging for their products to flexible materials. Along with the numerous benefits flexible packaging offers, from minimizing production costs and promoting reusability to extending the shelf life and customizable design options, flexible packaging also offers the possibility to save on inventory costs. There are many different avenues manufacturers can view flexible packaging from to discover the ways inventory and production costs can be drastically reduced.

There are many different design elements that help manufacturers create a successful packaging design. Often it can be confusing as to which ones should be considered as more important than others. Aesthetic and functionality are commonly put against one another, when, in fact, they work together and complement each other. The consumer market of today is drawn to an appealing design that is convenient for their unique lifestyles. So, the real question is, how can manufacturers create an optimal packaging design with aesthetic and functionality in mind?